The Most Unforgettable Stops Along Route 66

“Here It Is” became the famous promise of Jack Rabbit Trading Post near Joseph City, Arizona. Opened in 1949, the roadside shop used a long-running billboard campaign, souvenirs, snacks, and a giant jackrabbit statue to turn a remote stretch of Route 66 into a memorable stop.

The trading post matters because it shows how clever advertising helped shape the Route 66 experience. Travelers did not just follow pavement; they followed signs, jokes, mascots, and curiosity. It is worth seeing for its humor, old-school salesmanship, and proud desert-road personality.